L² Marketing Research, Ltd.

L²MR provides the information and answers clients need to make intelligent business decisions. Clients from a wide variety of industries have found L²MR’s services to be of the highest caliber in terms of planning, method and results.

Offering both qualitative and quantitative services, L²MR provides these research options to meet client needs:

Qualitative Research
Qualitative research is conducted with small groups of people and allows for in-depth information gathering. Participants are recruited from L²MR’s proprietary database, and are limited to two to three studies a year to avoid the “professional opinion-giver” syndrome.

Qualitative Research
Methods

Focus Groups
Individual Interviews
Product, Taste and Media Testing
Home Use Testing
Mock Trials/Shadow Juries

Qualitative Research
Services

Screener Development
Participant Recruitment
Focus Group Facilities
Discussion Moderators
Client, Participant and Moderator Amenities
Professional Recording
WebCast Services
Summary Report

Quantitative Research
Quantitative research is defined as interviewing large groups of people about a predetermined topic, issue or product. Randomly selected from an identified population, L²MR completes individual surveys with the goal of obtaining statistically significant results that can be use to predict future behavior.

Quantitative Research
Methods

Telephone Surveys
IVR Surveys
Self-Completed Surveys
- Mail
- Web
- Intranet
Intercept Surveys
- Mall
- Store
- Trade Shows
- Conferences
Mystery/Secret Shopping

Quantitative Research
Services

Questionnaire and Screener Development
Participant Recruitment and Selection
Telephone and On-Site Interviewing
Data Collection and Tabulation
Data Processing
Statistical Tabulations
Written Analysis